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Why you should have a LinkedIn profile

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Why you should have a LinkedIn profile

BY Skillset 02 Dec, 2021

Have you been thinking about joining LinkedIn but are unsure of the benefits? Maybe you are not completely sure what LinkedIn is?

Well, go no further. This article describes what LinkedIn is and explains why it is a must-have tool for job hunting and professional networking.

What is LinkedIn?

LinkedIn is a business networking social media platform which has been specifically developed for business and professionals. It is the largest platform of its kind in the world, with 800 million members in more than 200 countries. It is also one of the most popular social media platforms in Australia, ranking 5th behind Facebook, YouTube, Instagram and WhatsApp. In March 2021, there were approximately 6.5 million active LinkedIn users in Australia according to Social Media Statistics Australia.

LinkedIn differs from other social media as it is focused on business networks. Through the establishment of a profile, LinkedIn allows members to showcase their professional experience and achievements, share their knowledge and build their networks in one location.

Why should I join LinkedIn?

If you are of working age, and are employed or are looking for work in a profession, joining LinkedIn can provide a number of benefits. These are:

  • You can demonstrate your expertise and experience online

A LinkedIn profile is like an online resume or CV. Each profile allows users to highlight their work history and experience, as well as their qualifications, skills and memberships. Members can also post their achievements and share information, as well as receive recommendations and endorsements. Overall, creating and maintaining a profile allows members to have an online presence which can give them credibility with others in their sector.

  • Your profile will be seen by employers and recruiters

Over the past decade, the recruitment process has moved online and LinkedIn has become a key part of that process. Once members have a LinkedIn profile, they can quickly gain the interest of employers and recruiters. Recruiters use LinkedIn to source candidates but also use it to check their credentials and work history. According to US hosting platform business Kinsta, 87% of recruiters regularly use LinkedIn in 2021. As a result, it is very important to treat your profile like your CV or resume – make sure it is relevant to the sector you are working in or want to work in, and keep it up to date.

  • You can build a professional network

LinkedIn allows members to build a professional network online. You can reach out to others in your sector including colleagues, clients and co-workers to build a list of contacts. These connections can endorse your skills and provide recommendations to others. You can also send messages to these contacts if you need to ask a question or get some advice.

Another way to build your professional network on LinkedIn is through joining a LinkedIn Group for a particular sector or interest. When you do this, you can share knowledge and insights with others, as well as make connections.

  • You can research opportunities

LinkedIn is a great tool for researching businesses and organisations you might be interested in working for. You can also research managers, recruiters and key personnel at organisations. This may be helpful when you are submitting job applications and/or before job interviews. In addition to this, LinkedIn members can also follow individual companies. This means you can receive posts made by companies you are interested in. Again, this information may prove valuable when applying for jobs.

Next steps

Are you convinced about the benefits of LinkedIn yet? If the answer is yes, you can create your LinkedIn profile today by clicking here.

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We are honoured to be on the ancestral lands of those whose cultures are among the oldest living cultures in human history. We pay respect to the Elders, past, present and to the younger generation of the community who will be the future leaders in years to come.