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How to navigate the world of electronic job applications

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How to navigate the world of electronic job applications

BY Skillset Marketing 31 May, 2021

How to navigate the world of electronic job applications

Applying for a job with most employers will require some sort of electronic job application. This can include uploading job application documents to a company website, or emailing your CV and covering letter to an employer or recruiter either directly or through a recruitment website.

According to the National Skills Commission’s April 2021 Recruitment Insights Report, advertising job vacancies on recruitment websites and job boards is the most common recruitment method used amongst recruiting employers in Australia. This trend towards electronic recruitment remains unchanged over the last few years – even with the Covid-19 pandemic.

However, once you have sent or posted your job application documents electronically, how do you know your submission will be seen? How do you make sure your job application documents stand out and get noticed amidst all the other applications?

To ensure your job application gets the attention you believe it deserves, try the following:

When uploading your documents to a company website

Don’t assume your job application documents will immediately be considered after uploading your CV and covering letter to a company website.

If you can, follow up your job application submission with a phone call. Check the company’s website to find out if there is a company contact phone number for their recruitment team so you can ring them about the job on offer. Use this phone call to let the recruitment team know you have submitted a job application and to understand what the next steps in the recruitment process may be.

Try Local

It is also a good idea to find out what is going on at the local level. Whilst many companies with offices and outlets nationally use a central recruitment process to receive job applications via their company website, sometimes a slightly different process is used at their local shop, office or branch. As a result, contact the local shop, office or branch by phone or in person to ask if they accept job application documents. If they do, find out the process they use and the name of the person who is responsible for reviewing job applications.

Make sure you customise any locally targeted job applications to show you are a local person as this will help your application stand out. Also, use the name of the manager or person who is responsible for reviewing the job applications in your covering letter as this demonstrates your interest in the employer.

When emailing your documents to an employer or recruiter directly or through a recruitment website

Don’t wait for the recruiter or employer to contact you after sending in your job application documents – make the first move! Follow up your application with a phone call and briefly explain that you have lodged your application and detail your experience.

If there is no contact number provided with the job advertisement, contact the organisation and ask for the human resources or recruitment team. Be prepared to follow up this initial phone call with another if you don’t get to speak to the right person the first time!

Getting past the ATS

Many companies use Applicant Tracking Systems – also called ATS –  as the first step in assessing electronically submitted job applications. ATS scrutinise the key words and phrases used in job applications against particular criteria. Only those applications which meet these criteria go to the recruitment team for review.

To give your job applications the best chance of getting past the ATS, it helps to:

  • Use key words and phrases from the job advertisement in your CV and covering letter
  • Make sure your spelling is correct – use spellcheck!
  • Use a simplified format for your CV and covering letter – keep the structure of your CV uncomplicated and use an easy to read font.

In summary – Be brave and make the call!

Finally, it is important to remember that sending in or uploading your job application documents is just the first step in the job application process. Even though these recruitment processes are managed electronically, always try to follow up your job application with a phone call – or possibly a few phone calls – as this will help in ensuring your submission gets noticed.

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